Resellers
The only platform with resellers built in.
Affiliate, stock-buyout, or auto-fulfilled — three reseller modes, one signed attribution layer, and a stock ledger that tracks every key from supplier to buyer. Built for digital-goods operators who scale through partners, not paid ads.
Reseller modes
Three ways to grow. One control plane.
Sellpass and Komerza ship one shape: a coupon-code affiliate. Shoppex ships four — pick per partner, per product, per channel. Switch a reseller from Affiliate to Stock without re-issuing keys.
- AffiliateLink · embed
Reseller shares a signed link or buy-button embed. You ship, they earn a commission. Zero inventory on their side.
- StockWholesale
Reseller buys keys from you upfront, owns the lot. Your stock ledger tracks every key from supplier to buyer.
- Auto-FulfilledZero-stock
Reseller lists your product on their store; when a sale lands there, Shoppex fulfills it from your inventory automatically.
- BothHybrid
A reseller can run all three modes against the same shop — pick per product, per campaign, per channel.
Operator dashboard
Run the program from one screen.
Invite, suspend, allocate stock, run payouts, audit ledger. Track Program status, Partners, and Performance — sales, revenue, commission, pending — at a glance.
- One-click invitation by email or share link
- Per-reseller revenue, commission, and pending payout view
- Bulk stock allocation with CSV import
- Suspend or terminate without revoking past sales
Reseller Portal
Resellers get their own workspace.
On their own domain (or yours), magic-link auth, scoped to their lot. They see only their merchant programs, attribution links, embed campaigns, commission balance, and stock inventory — never your books, your other resellers, or your buyers.
- Overview · Links & Embeds · Auto-Fulfill · Sales · Stock · Payouts
- Signed embed snippets with reseller attribution baked in
- Commission balance + payout requests from inside the portal
- Their own developer API keys, scoped to their reseller account
Lifecycle
From invitation to paid out.
Six steps, all automated. No spreadsheets, no manual key handoff, no late-night payout messages. The same fulfillment engine that serves your direct buyers handles reseller sales — buyer never sees a difference.
- 01You listAdd a product, set per-mode commission and stock buy-in price.
- 02Reseller subscribesThey accept the invitation, pick a mode, get a signed embed or affiliate link.
- 03They sellEmbed checkout closes on their site or a buyer lands on your shop with their attribution.
- 04Ledger writesStock decrements from their allocated lot (or yours for affiliate). Commission booked.
- 05Auto-fulfillBuyer gets their key, license, file, or Discord role in seconds — same engine you use for direct sales.
- 06PayoutReseller requests payout. Funds flow to their wallet or bank without touching your books.
Capabilities
The infrastructure they expect.
- Stock ledgerEvery key tracked from supplier purchase to buyer delivery. Per-lot expiry, FIFO, audit trail.
- Embed campaignsGenerate per-reseller signed embed snippets. Their site, their visitors — your fulfillment, your brand.
- Payout engineCommission rules per product or per category. Payout requests routed to the resellers payout method.
- Signed attributiondata-shx-reseller carries a signed JWT — no cookie sniffing, no spoofed referrals. Tracks across surfaces.
- Auto-fulfillment hooksWebhook fires when a reseller closes a sale; your worker picks an allocated key and delivers in seconds.
- 14 reseller webhooksinvited, accepted, suspended, terminated, sale, purchase, payout, stock_allocated, embed_campaign_created, more.
Grow through partners, not paid ads.
Reseller infrastructure ships with every Shoppex shop — no add-on, no upgrade tier. Enable the program and send your first invitation in under a minute.